window.$ice.event.fire('getAdsResponse',{
"inst":"999","msgvwcoo":"",
"u_IL_INPLACE_fixed-leaderboard-top_728x90":{lid:"u_IL_INPLACE_fixed-leaderboard-top_728x90",
sentence:"first to know",
cacheOverride:true,width:728,height:90,ads:[{
template:'html',
unfriendlyIframe:false,width:728,height:90,emd:'NTd-bnVsbF91bHRhXzcyOHg5MA',
 content:'<img src=\'https:\/\/resources.infolinks.com\/static\/brands\/ulta_728x90.jpg\' class=\'IL_BASE\' height=\'90\' width=\'728\' alt=\'\' style=\'width: 728px!important; height: 90px!important;\'>',redirectURL:'https:\/\/www.ulta.com\/'}]
} } );